Our award winning marketing program for Chef Jeff has a long and strong history of success.
Color sells and the Chef Jeff program takes advantage of color in many ways. We use only the highest resolution and most colorful artwork available. Then print it on polypropylene (not polystyrene) using the highest quality inks and coatings available.
Since most herbs and veggies are green by using colorful pots and tags we not only create interest at retail but distinguish herbs (purple pots) from vegetables (green, terra cotta, and red).
Some of our growers and some retailer sell all Chef Jeff veggies at one price point and many do not. The color coding of pots and the different shape tags for each pot color were designed to allow both grower and retailer to charge more than one price for the different series, thus generating higher margins. This concept also makes for easy distinction between Heirlooms, premium and specialty items.
The marketing concept for Chef Jeff is also the backbone for many of the private label annual and perennial programs that we have created. Color conscious informative tags and pots with well grown plants is a combination that's hard to beat.
